Knowledge Bites

Is Your CX Tool Assuring Customer Retention?

New customer acquisition is important for business growth; however, profitability depends on customer retention. According to a Gartner report, mere 5% improvement in customer retention can increase profit by 25% to 125%. Continue to read

Success in the hospitality sector depends on delivering a great customer experience for the visitors and guests. Millennial generation customers are more demanding as they have grown up in an environment of instant gratification. Continue to read

Acknowledging and taking into consideration the suggestions of your guests and keeping them as a top priority is a simple yet fundamental motto for the hospitality sector. Customer first is a key philosophy when it comes to the hotel industry. Continue to read

A brands success and growth hugely depends on what experience it provides and how it treats its customers. Businesses that thrive in the fierce competition ensure that Customer Experience sits at the heart of customer retention. Continue to read

“Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.” Continue to read

The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways”, quoted by Sir Richard Branson. Continue to read

In order to scale effectively and efficiently, organizations should gain deeper understanding of their customers, their preferences and their needs. Continue to read

In this era where customer loyalty is fickle and competition seems unending, brands are striving to create differentiators to attract and retain customers. Continue to read

By 2020, customers armed with more technologies than you can imagine will be demanding more from your organization’s customer experience, a study by Gartner reveals so. Continue to read

In today’s world where everyone and everything is connected, traditional marketing strategies which focus only on customer acquisition or retention don’t prove to be very effective. Continue to read