Knowledge Bites

A brands success and growth hugely depends on what experience it provides and how it treats its customers. Continue to read

“Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.” Continue to read

The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways”, quoted by Sir Richard Branson.Continue to read

In order to scale effectively and efficiently, organizations should gain deeper understanding of their customers, their preferences and their needs. Continue to read

In this era where customer loyalty is fickle and competition seems unending, brands are striving to create differentiators to attract and retain customers. Continue to read

By 2020, customers armed with more technologies than you can imagine will be demanding more from your organization’s customer experience, a study by Gartner reveals so. Continue to read

In today’s world where everyone and everything is connected, traditional marketing strategies which focus only on customer acquisition or retention don’t prove to be very effective. Continue to read